The
most popular excuse I hear from business owners as to why they don’t have an
active social media presence is that “they don’t have time.” Employee drama,
paying bills, and whatever else pops up seems to take precedent over posting
anything to any social network. Below I have outlined three different tools
that a business owner can use to save time with their social media marketing,
and still be effective.
Hootsuite.com
is a social media management dashboard that lets you manage your Facebook,
Twitter, LinkedIn, and Google+ all from the same page and for free, the paid
version is also very inexpensive coming in at $9.99/month.
What
is the advantage of using a tool like Hootsuite? The first advantage is that
you have access to all your different newsfeeds on one site. You can see who’s
tweeting about what in one category and who’s posting to Facebook on another.
The value for your business in that is you can easily respond to and invite
conversation from your social networks without having to log into each network
individually. How many times have you decided to not check Twitter because, “I forgot the password?” Hootsuite also
makes it so that you can post a universally appropriate message to go out on
all your social networks at once.
Feedly.com
is a tool I use on a daily basis for finding content and staying up to date on
information that is relevant to me. Feedly is also a great free tool.
A
common problem for small business owners is not having enough content to post
to their networks that they feel their customers will be interested in. By
using Feedly you can subscribe to the websites that you go to for information
on your industry and add them to one great dashboard. Think of it as a website
that only displays information that you are interested in. If you are an
antique store you could design your Feedly so that it is subscribed to some of
the really great antique websites that you visit. Instead of racking your brain
for content ideas you can now go to one website that covers all the subjects
you are interested in and odds are you will also be able to find an article or
piece of information your online community will be interested in.
AdEspresso.com
is one of my favorite Facebook advertising tools that takes the confusion and
congestion out of the Facebook advertising platform. AdEspresso is designed
with an easy process of connecting your Facebook business account and then it
walks you through how to create an ad for your business.
AdEspresso
also lets you create multiple ads so that you can test what images and texts
work best and how communities react so you can make changes accordingly. Did I
mention AdEspresso is free? This website even helps you decipher what results
the ads lead to. Give this tool a shot and I think you will be happy that you did.
Every
business owner is busy, but it is the ones who find tools that can help them
reach their goals that will succeed. Give these suggestions a shot I would love
to hear what you think.
David Pride is the owner of Social Impressions a strategic social
media content creation agency. His agency crafts the social media voice of
companies around New England.
No comments:
Post a Comment