Sunday, March 16, 2014

Facebook has a new mobile app - what it means for business owners - by David Pride

Of Facebook’s 1.23 billion monthly active users, 945 million of them are using a mobile device to access their profile and newsfeed (according to a December Facebook press release). So guess what? Facebook just launched another mobile app for iPhones to try and make your Facebook experience that much better and more engaging.
Called “Paper,” this visually appealing mobile app is designed to take your visual Facebook experience to the next level. Currently only available for iPhones and Facebook users in the US, Paper offers users the ability to create sections and it operates much like a mobile friendly very organized newspaper. Within the app you can still access your friend’s statuses and photos but to add to the mix you simply tilt the phone to the left or the right to scan across a panoramic photo. 

Want to check out what’s going on in the world while still within the app? Simply swipe your finger down to be brought back to a home screen where you can then access “Sections” that you have the option of customizing with options like “News” “Technology” etc. These sections then display breaking and current news about those topics.

So what does all this mean for marketers and business owners and does it affect your Facebook marketing strategy? Immediately I think it will have very little effect on your marketing strategy, but the one common thread with all social media trends is mobile and visual. This trend should also be on the top of your overall online strategy. 

Your customers no longer have to run to a computer to check their email, Facebook, Twitter or finances. It is imperative that you are prepared with a well-designed mobile responsive website that is visually appealing with great images and a less is more theory when it comes to text. As Facebook continues to design ways to communicate with their user base via the cell phone, I highly recommend you follow suit. 

Want to learn more about Facebook’s new app “Paper”? Visit

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