The most common concern I hear from clients and
conference attendees is, “how do I grow my Facebook page if I don’t have any
money?” This is a valid concern especially since Facebook is moving closer and
closer to a pay to play model where the small business owner is almost forced
into purchasing advertising at some point if they want to grow their page and
their reach. There are a few techniques that don’t cost anything that can also
help to grow your page and below I will outline three of them.
Invite your email subscribers to “Like” your business.
This, in my opinion, is low hanging fruit! These people have already signed up
to receive special offers, breaking news, and announcements about your company
– so of course they would want to connect with you on Facebook!
Let me be clear about this, inviting your email
subscribers to “like” you on Facebook does not mean including a little “f” at
the bottom of your email with a “Like Us” icon. Inviting your email community
to “like” you on Facebook means sending a single email where the sole purpose
is to encourage and provide a reason or two why someone should “like” you on
Facebook. Provide a few reasons why the recipient should do as you ask – “Like
us on Facebook for special offers, new product announcements and an inside look
at our company!” This is a lot more effective than, “Like Us on Facebook –
Please.”
Post more often. If doing something only once a week
would make us successful just imagine the type of physical shape I would be in
by trudging to the gym once a week. Much to my dismay going to the gym that
infrequently doesn’t do a whole lot for my fitness goals. Neither will posting
to Facebook just once or twice a week.
Plan to post on Facebook at least six times a week, if
you can bump that up to once or twice a day, even better! Look at your Facebook
Insights and figure out when the best times of day are to post and then be sure
you have some great content at that time.
Revisit some of my old articles for advice of scheduling
tools (that don’t cost a penny) that can help keep your posting consistent and
worry free.
Use emoticons. J
You know, those silly smiley faces, frowns, thumbs up and other cartoonlike
images? A recent study by American Express showed that using emoticons in your
status increases your “share” rate by 33 percent, “comment” rate by 33 percent,
and on average brings a 57 percent higher “like” rate.
That’s enough proof for
me!
Don’t know how to get emoticons in your status? Here are
a few favorites:
: ) – will produce a smiley face
: ( - will produce a sad face
;-) – will produce a winking face
(y) – will produce a Thumbs Up
If you implement these tips I believe you will begin to
see better reach, growth, and engagement on your Facebook page. There are a ton
of other tips to talk about but we will have to touch on those next time!
No comments:
Post a Comment